Measuring Willingness to Pay for Environmental Attributes in Seafood
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DOI: 10.1007/s10640-018-0264-6
Abstract: We investigate whether consumers are willing to pay for sustainability in seafood. To do this, we estimate a logit random utility model (RUM) of seafood purchases using a product-level scanner dataset from a quasi-experimental setting… read more here.
Keywords: seafood; willingness pay; product; measuring willingness ... See more keywords