Exploring how product descriptors and packaging colors impact consumers’ perceptions of plant-based meat alternative products
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DOI: 10.1016/j.appet.2021.105590
Abstract: While consumers have been increasingly trying to reduce their meat consumption due to rising concerns about its impact on their health and the environment, many still find animal-based foods more attractive than plant-based foods, thus… read more here.
Keywords: meat alternative; product; based meat; meat ... See more keywords