Does promoting plant-based products in Veganuary lead to increased sales, and a reduction in meat sales? A natural experiment in a supermarket setting
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DOI: 10.1017/s1368980022001914
Abstract: Abstract Objective: To explore changes in plant-based and meat product sales during and after implementation of a multi-component in-store intervention implemented by a major UK food retailer. Secondary objectives included exploring differences by store format… read more here.
Keywords: meat sales; plant based; based products; plant ... See more keywords