Perceived Message Effectiveness of the Meatless Monday Campaign: An Experiment with US Adults
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DOI: 10.2105/ajph.2022.306766
Abstract: Given the negative health and environmental impacts of red meat consumption, reducing red meat intake in the U.S. is important for both human and planetary well-being. To experimentally evaluate the impact of health-focused and environment-focused… read more here.
Keywords: meatless; monday campaign; message effectiveness; meatless monday ... See more keywords