Understanding Freshness Perception from the Cognitive Mechanisms of Flavor: The Case of Beverages
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DOI: 10.3389/fpsyg.2017.02360
Abstract: Freshness perception has received recent consideration in the field of consumer science mainly because of its hedonic dimension, which is assumed to influence consumers’ preference and behavior. However, most studies have considered freshness as a… read more here.
Keywords: case beverages; perception; cognitive mechanisms; freshness perception ... See more keywords