Aspects of social media adoption in technology-based small business: multiple case study
Sign Up to like & getrecommendations! Published in 2018 at "Perspectivas Em Ciencia Da Informacao"
DOI: 10.1590/1981-5344/2580
Abstract: Os contextos interorganizacionais na sociedade pos-moderna refletem sua complexidade quanto a compreensao, analise e adocao adequada das Tecnologias da Informacao e Comunicacao (TICs) para as praticas de imersao no ciberespaco. Tais praticas proporcionam as empresas… read more here.
Keywords: social media; technology based; media adoption; adoption technology ... See more keywords
Social Media for Knowledge Acquisition and Dissemination: The Impact of the COVID-19 Pandemic on Collaborative Learning Driven Social Media Adoption
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DOI: 10.3389/fpsyg.2021.648253
Abstract: During the COVID-19 outbreak, educational institutions were closed, and students worldwide were confined to their homes. In an educational environment, students depend on collaborative learning (CL) to improve their learning performance. This study aimed to… read more here.
Keywords: social media; collaborative learning; media knowledge; media adoption ... See more keywords
SMEs Social media adoption and financial and non-financial marketing performance
Sign Up to like & getrecommendations! Published in 2023 at "Management Science Letters"
DOI: 10.5267/j.msl.2023.4.005
Abstract: The study employs the Technology, Organisational, and Environmental (TOE) theory to examine the role of SMEs’ adoption of social media on financial and non-financial marketing performance in Ghana. Data were collected from SMEs in Accra,… read more here.
Keywords: social media; financial non; non financial; media adoption ... See more keywords