Framework for Social Media Analytics based on Multi-Criteria Decision Making (MCDM) model
Sign Up to like & getrecommendations! Published in 2019 at "Multimedia Tools and Applications"
DOI: 10.1007/s11042-019-7470-2
Abstract: The Social, Mobile, Analytics and Cloud (SMAC) explosion in recent times changed the way the customers look at and collaborate businesses through large world of data or information, often described as “Big Data”. With over… read more here.
Keywords: social media; framework social; media analytics; analytics based ... See more keywords
Consumers' ethical perceptions of social media analytics practices: Risks, benefits and potential outcomes
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2018.12.008
Abstract: Abstract The increased leveraging of social media by organizations to derive business value has created concerns about the practice of social media analytics (SMA). While SMA may be beneficial for organizations and consumers alike, there… read more here.
Keywords: perceived risk; social media; ethical perceptions; consumers ethical ... See more keywords
Organizational technological opportunism and social media: The deployment of social media analytics to sense and respond to technological discontinuities
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2019.10.070
Abstract: Abstract Over the last decade, social media has evolved from being an interesting technology used mainly for corporate communication and public relations into a proper business tool. One of the most promising areas in this… read more here.
Keywords: social media; technological opportunism; media analytics; technological discontinuities ... See more keywords
Visualizing theme park visitors’ emotions using social media analytics and geospatial analytics
Sign Up to like & getrecommendations! Published in 2020 at "Tourism Management"
DOI: 10.1016/j.tourman.2020.104127
Abstract: Abstract Despite the popular use of social media analytics to scrutinize customer emotions, less scholarly efforts have been invested in visualizing theme park visitors' emotions. Employing the convergence of social media analytics and geospatial analytics,… read more here.
Keywords: social media; media analytics; theme park; visitors emotions ... See more keywords
Mapping social media analytics for small business: A case study of business analytics
Sign Up to like & getrecommendations! Published in 2021 at "International Journal of Fashion Design, Technology and Education"
DOI: 10.1080/17543266.2021.1915392
Abstract: ABSTRACT The purpose of this study is to develop a guideline/map for small businesses to effectively utilise social media analytics and to create appropriate strategies through an examination of Key Performance Indicators with the business… read more here.
Keywords: social media; media analytics; business analytics; small business ... See more keywords
Destination image through social media analytics and survey method
Sign Up to like & getrecommendations! Published in 2021 at "International Journal of Contemporary Hospitality Management"
DOI: 10.1108/ijchm-08-2020-0861
Abstract: Purpose Recent tourism research has adopted social media analytics (SMA) to examine tourism destination image (TDI) and gain timely insights for marketing purposes. Comparing the methodologies of SMA and intercept surveys would provide a more… read more here.
Keywords: media analytics; survey; destination image; social media ... See more keywords
Location-Centric Social Media Analytics: Challenges and Opportunities for Smart Cities
Sign Up to like & getrecommendations! Published in 2021 at "IEEE Intelligent Systems"
DOI: 10.1109/mis.2020.3009438
Abstract: With the proliferation of increasingly powerful smartphones, location-centric social media platforms, such as Foursquare, have attracted millions of users sharing their physical activity online, resulting in an invaluable source of fine-grained, semantically rich, and spatiotemporal… read more here.
Keywords: social media; centric social; media analytics; smart cities ... See more keywords
Social Media Analytics, Wearable Technology, and the Internet-of-Things
Sign Up to like & getrecommendations! Published in 2019 at "IT Professional"
DOI: 10.1109/mitp.2019.2907378
Abstract: Discusses new areas of development involving social media analytics, wearable technologies, and the Internet of Things. read more here.
Keywords: internet things; analytics wearable; social media; technology internet ... See more keywords
Exploring public opinion about telehealth during COVID-19 by social media analytics
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Telemedicine and Telecare"
DOI: 10.1177/1357633x221122112
Abstract: While COVID-19 catalyzed the acceptance and use of telehealth, our understanding of how it is perceived by multi-stakeholders such as patients, clinicians, and health authorities is limited. Drawing on social media analytics, this research examines… read more here.
Keywords: social media; health; telehealth covid; media analytics ... See more keywords
Contribution of Social Media Analytics to Disaster Response Effectiveness: A Systematic Review of the Literature
Sign Up to like & getrecommendations! Published in 2023 at "Sustainability"
DOI: 10.3390/su15118860
Abstract: Disasters are sudden and catastrophic events with fatal consequences. Time-sensitive information collection from disaster zones is crucial for improved and data-driven disaster response. However, information collection from disaster zones in a prompt way is not… read more here.
Keywords: social media; disaster; analytics disaster; media analytics ... See more keywords