Exploring the Influential Factors of Personal Media Bloggers on Followers’ Continuous Following Intention Based on Relationship Marketing Theory
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DOI: 10.3390/bs13050416
Abstract: The use of personal media has become increasingly popular in recent years. However, gaining and retaining followers has become increasingly challenging, given the fierce competition among bloggers and the constant changes in personal media. In… read more here.
Keywords: theory; personal media; relationship marketing; media bloggers ... See more keywords