The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: a mediation model
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DOI: 10.1080/16522354.2021.1887439
Abstract: Given that the current media condition provides numerous channels that create interaction between news media brands and consumers, the concept of consumer brand engagement (CBE), referred as being ... read more here.
Keywords: consumer brand; media brands; brand engagement; news media ... See more keywords
Influenced by Media Brands? A Conjoint Experiment on the Effect of Media Brands on Online Media Planners’ Decision-Making
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DOI: 10.1080/16522354.2021.1899741
Abstract: ABSTRACT Advertising revenues are a major source of income for media companies such as publishing houses. In the age of digitalisation, generating revenue in the online advertising market is an essential ingredient for future economic… read more here.
Keywords: media companies; advertising; media planners; online media ... See more keywords
The influence of trustworthiness on brand love for news media brands: a cross-cultural examination of the Netherlands and Brazil
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DOI: 10.1080/16522354.2021.1945877
Abstract: The impact of perceived trustworthiness on love for news media brands needs further understanding, given that brand love brings significant business benefits. This article argues that perceived tru... read more here.
Keywords: love news; brand love; media brands; news media ... See more keywords