“It’s Like Plan B but for HIV!” Design and Evaluation of a Media Campaign to Drive Demand for PEP
Sign Up to like & getrecommendations! Published in 2020 at "AIDS and Behavior"
DOI: 10.1007/s10461-020-02906-1
Abstract: Post-exposure Prophylaxis (PEP) is an effective yet underutilized HIV prevention tool. PEPTALK developed and evaluated a media campaign to drive demand for PEP among men who have sex with men (MSM) and transgender women (TW)… read more here.
Keywords: drive demand; campaign; media campaign; campaign drive ... See more keywords
Developing a Mass Media Campaign to Promote Mammography Awareness in African American Women in the Nation’s Capital
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Community Health"
DOI: 10.1007/s10900-017-0461-1
Abstract: This study developed and examined the reach and impact of a culturally appropriate mass media campaign pilot, designed to increase awareness about the importance of mammography screening and the available community mammography services for low-income… read more here.
Keywords: mass media; campaign; mammography; american women ... See more keywords
Results of a social media campaign to prevent indoor tanning by teens: A randomized controlled trial
Sign Up to like & getrecommendations! Published in 2021 at "Preventive Medicine Reports"
DOI: 10.1016/j.pmedr.2021.101382
Abstract: Indoor tanning (IT) increases risk of developing skin cancer. A social media campaign to reduce mother’s permissiveness toward their teenage daughters IT was evaluated. Mothers (N = 869) of daughters aged 14–17 in 34 states… read more here.
Keywords: social media; campaign; group; group mothers ... See more keywords
Cost–benefit analysis of a media campaign to increase registrations of Power of Attorney in Scotland
Sign Up to like & getrecommendations! Published in 2017 at "The Lancet"
DOI: 10.1016/s0140-6736(17)32992-6
Abstract: Abstract Background The number of days patients are delayed in hospital because a welfare Power of Attorney (POA) has not been registered is increasing. This problem is costly and blocks beds. The aim of this… read more here.
Keywords: benefit; analysis; campaign; hospital ... See more keywords
Dynamic/Static Image Use in ISIS’s Media Campaign: An Audience Involvement Strategy for Achieving Goals
Sign Up to like & getrecommendations! Published in 2019 at "Terrorism and Political Violence"
DOI: 10.1080/09546553.2019.1608953
Abstract: ABSTRACT The rebound of ISIS in the online environment in the aftermath of the coalition force liberation of Mosul and Raqqa has reinvigorated the need to understand the strategic choices of the group’s media campaign.… read more here.
Keywords: image; use; isis; dynamic static ... See more keywords
Creating the HHS COVID-19 Public Education Media Campaign: Applying Systems Change Learnings
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Health Communication"
DOI: 10.1080/10810730.2022.2067272
Abstract: The COVID-19 Public Education Media Campaign was initiated in July 2020 by the US Department of Health and Human Services (HHS). The process by which the Campaign was developed and operated by the HHS Office… read more here.
Keywords: covid public; hhs; public education; media campaign ... See more keywords
Effects of Engagement with a Social Media Campaign for Mothers to Prevent Indoor Tanning by Teens in a Randomized Trial
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Health Communication"
DOI: 10.1080/10810730.2022.2113839
Abstract: In a social media campaign aimed at reducing mothers’ permissiveness for indoor tanning (IT) by their teenage daughters, a secondary analysis of campaign engagement effects on IT outcomes was performed. Mothers (n = 869) with… read more here.
Keywords: social media; randomized trial; indoor tanning; media campaign ... See more keywords
Impact of a mass media campaign on breast cancer symptoms awareness and screening uptake in Malaysia: findings from a quasi-experimental study
Sign Up to like & getrecommendations! Published in 2020 at "BMJ Open"
DOI: 10.1136/bmjopen-2019-036503
Abstract: Objective To evaluate the impact of a mass media campaign in terms of improving breast cancer (BC) symptoms awareness and screening uptake. Design Before—and after—study with comparator groups. Setting Selangor State, Malaysia. Participants Malaysian women… read more here.
Keywords: mass media; symptoms awareness; breast; campaign ... See more keywords
Impact of a negative emotional antitobacco mass media campaign on French smokers: a longitudinal study
Sign Up to like & getrecommendations! Published in 2018 at "Tobacco Control"
DOI: 10.1136/tobaccocontrol-2017-053936
Abstract: Background Mass media campaigns to encourage smoking cessation have been shown to be effective in a context of comprehensive tobacco control programme. The effectiveness of antismoking ads that evoke negative emotions remains unclear, in particular… read more here.
Keywords: mass media; campaign; media campaign; smoking cessation ... See more keywords
Do You Know What Your Kids Are Drinking? Evaluation of a Media Campaign to Reduce Consumption of Sugar-Sweetened Beverages
Sign Up to like & getrecommendations! Published in 2018 at "American Journal of Health Promotion"
DOI: 10.1177/0890117117721320
Abstract: Objective: This study evaluates a citywide media campaign that targeted reducing sugar-sweetened beverage (SSB) consumption as a strategy for addressing obesity. Design: Rolling cross-sectional survey data, collected before and during the media campaign, with 1367… read more here.
Keywords: campaign; sugar sweetened; ssb consumption; consumption ... See more keywords
DEJELO YA Media Campaign Connects Spanish-Speaking Communities to Effective Support for Quitting Tobacco
Sign Up to like & getrecommendations! Published in 2020 at "Health Promotion Practice"
DOI: 10.1177/1524839919882916
Abstract: Issue. New Mexico uses evidence-based approaches to help tobacco users quit, including a statewide free telephone quitline. The state Tobacco Use Prevention and Control program’s goals include identifying and eliminating disparities. Priority Population. About 500,000… read more here.
Keywords: tobacco; speaking communities; support; spanish speaking ... See more keywords