Sharing is the name of the game: Exploring the role of social media communication practices on B2B customer relationships in the life sciences industry
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DOI: 10.1016/j.indmarman.2020.12.013
Abstract: Abstract The inclusion of social media as a communication channel in a vendor's B2B digital marketing strategy is growing in importance. Understanding the effect of such practices upon customer relationships is crucial for firms as… read more here.
Keywords: customer relationships; customer; media communication; social media ... See more keywords
African language digital media and communication
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DOI: 10.1080/02560046.2020.1823446
Abstract: The world is increasingly changing due to digitalisation and social media, making it a critical time to study digital media and African languages. This book is a needed response to a call by media ... read more here.
Keywords: media communication; digital media; language digital; african language ... See more keywords
“Not merely para”: continuing steps in paratextual research
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DOI: 10.1080/15295036.2017.1312472
Abstract: The term “paratext” was coined by Gérard Genette in his 1987 book Seuils, translated into English in 1997 as Paratexts: Thresholds of Interpretation. Writing of literature, Genette used the term to describe all those things… read more here.
Keywords: work; term; para continuing; book ... See more keywords
African language digital media and communication
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DOI: 10.1080/23743670.2021.1896162
Abstract: volume provide a rich collection of musical texts and careful interpretations of the contribution of musicians to political messaging. Music and Messaging in the African Political Arena should be required reading and studying for students… read more here.
Keywords: digital media; media communication; communication; language digital ... See more keywords
Social vs traditional media communication: brand origin associations strike a chord
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DOI: 10.1108/jrim-12-2016-0116
Abstract: Purpose The purpose of this study is to develop an analytical comparison between the impact of social media communication (both user-generated and firm-created) and the effects of traditional media communication. In particular, the components of… read more here.
Keywords: brand origin; communication; brand; traditional media ... See more keywords
Geographies of media and communication II
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DOI: 10.1177/0309132517702992
Abstract: Some of the most perceptive contributions to the geographic study of media and communication have been in areas of landscapes studies and geohumanities. To bring landscape and geohumanities insights together more explicitly with communication and… read more here.
Keywords: geography; media communication; geographies media; communication ... See more keywords
Social Media Communication in the Workplace: Evidence From Public Employees’ Networks
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DOI: 10.1177/0734371x18804016
Abstract: Although public employees increasingly utilize social media in the workplace, public management scholarship has provided little evidence on how public employees use such tools and what role they play in professional networks. Public organizations struggle… read more here.
Keywords: social media; public employees; media communication; evidence public ... See more keywords
The Role of Social Media Communication: Empirical Study of Online Purchase Intention of Financial Products
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DOI: 10.1177/0972150919848912
Abstract: Abstract Social media provides a virtual workplace/network where people can enjoy expressing their opinions, exchange opinions, disseminate and control messages anywhere and anytime. Marketers are now able to reach consumers and interact with them using… read more here.
Keywords: social media; financial products; online purchase; study ... See more keywords
Social Media Communication and Company Value: The Moderating Role of Industry Competitiveness
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DOI: 10.1177/10946705211072429
Abstract: Existing research demonstrates that industry competitiveness influences the effectiveness of marketing actions. However, limited scholarly attention has been paid to how service companies should communicate on social media under different levels of industry competitiveness. The… read more here.
Keywords: industry competitiveness; social media; media communication; industry ... See more keywords
Pre-Truth: Fake News, Semiological Guerrilla Warfare, and Some Other Media and Communication “Revolutions”
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DOI: 10.17645/mac.v11i2.6628
Abstract: In this article, I will work on the idea of Pre-Truth (as opposed to post-truth) and Semiological Guerrilla (as opposed to fake news), claiming that these two concepts are better equipped to explain what is… read more here.
Keywords: truth; semiological guerrilla; media communication; fake news ... See more keywords
Social media and communication by scientists:M. S. Swaminathan on Twitter
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DOI: 10.18520/cs/v114/i09/1840-1845
Abstract: Scientists use popular media to share views or facilitate greater understanding of their work. Social media also offers scientists the opportunity to build public opinion. Hailed as one of three most influential Indians of the… read more here.
Keywords: social media; scientists swaminathan; swaminathan twitter; communication scientists ... See more keywords