Influenced by Media Brands? A Conjoint Experiment on the Effect of Media Brands on Online Media Planners’ Decision-Making
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Media Business Studies"
DOI: 10.1080/16522354.2021.1899741
Abstract: ABSTRACT Advertising revenues are a major source of income for media companies such as publishing houses. In the age of digitalisation, generating revenue in the online advertising market is an essential ingredient for future economic… read more here.
Keywords: media companies; advertising; media planners; online media ... See more keywords
Youth Trust in Social Media Companies and Expectations of Justice
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DOI: 10.1145/3449076
Abstract: Social media platforms aspire to deliver fair resolutions after online harassment. Platforms rely on sanctions like removing content or banning users but these punitive responses provide little opportunity for justice or reparation for targets of… read more here.
Keywords: social media; trust social; online harassment; youth ... See more keywords
None of your business: Media companies and disclosure of employment reductions
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DOI: 10.1177/0739532919873114
Abstract: Ethical obligations for news organizations and their parent companies announcing employment reductions were explored. Scholarship concerning multiple ethical perspectives was reviewed and analyzed. Findings suggest that when a company acquires media properties, it should announce… read more here.
Keywords: none business; companies disclosure; media companies; business media ... See more keywords