Using olfactory media cues in e-learning – perspectives from an empirical investigation
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DOI: 10.1007/s11042-020-08763-3
Abstract: People interact with computers using their senses. Currently, in a digital context, traditional digital media like videos and images used to convey information to users, and these media can be used as a source of… read more here.
Keywords: digital media; source information; using olfactory; olfactory media ... See more keywords
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
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DOI: 10.1108/ijchm-09-2021-1091
Abstract: Purpose The purpose of this study is to examine how social media (TripAdvisor) content influences restaurant visit intentions and liking expectations, how online review valence affect the viewing behavior of the social media page and… read more here.
Keywords: social media; media cues; media elements; attention ... See more keywords