Trust for online social media direct-to-consumer prescription medication advertisements
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DOI: 10.1016/j.hlpt.2019.08.009
Abstract: Abstract Objectives We are not aware of research on the association of social factors with trust for online social media direct-to-consumer prescription medication advertisements (DTCA). We study the association of race/ethnicity and social factors with… read more here.
Keywords: social media; trust online; direct consumer; media direct ... See more keywords