How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Sign Up to like & getrecommendations! Published in 2022 at "International Journal of Contemporary Hospitality Management"
DOI: 10.1108/ijchm-09-2021-1091
Abstract: Purpose The purpose of this study is to examine how social media (TripAdvisor) content influences restaurant visit intentions and liking expectations, how online review valence affect the viewing behavior of the social media page and… read more here.
Keywords: social media; media cues; media elements; attention ... See more keywords