Digital Engagement on Social Media: How Food Image Content Influences Social Media and Influencer Marketing Outcomes
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DOI: 10.1177/10949968221128556
Abstract: Social media is emerging as a powerful platform for marketing communications. More than half of the world's population, companies, influencers, and celebrities use social media platforms to promote a desired image and advertise ideas and… read more here.
Keywords: social media; marketing; food; media influencer ... See more keywords
The Role of Social Media in Food Product Choices Made by Polish Consumers
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DOI: 10.3390/nu17111801
Abstract: Background: The aim of the study was to determine the impact of social media on the food purchasing decisions and dietary attitudes of Polish consumers. Methods: The research was conducted using the diagnostic survey method,… read more here.
Keywords: food; media food; social media; role social ... See more keywords
Social Media in Food and Beverages Industry: Case of Klang Valley, Malaysia
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DOI: 10.5539/ijbm.v12n6p121
Abstract: Social media marketing plays an important role for the food and beverages industry either new or existing companies. The main objective of this study is to determine the factors influencing the usage of social media… read more here.
Keywords: social media; beverages industry; media food; food beverages ... See more keywords