Articles with "media influencer" as a keyword



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Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication

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Published in 2019 at "International Journal of Strategic Communication"

DOI: 10.1080/1553118x.2019.1620234

Abstract: ABSTRACT Strategic social media influencer communication has become a major topic in strategic communication. However, despite the growing relevance of this new strategic communication instrument, research has paid only limited attention to elaborating its basic… read more here.

Keywords: strategic communication; communication; media influencers; social media ... See more keywords
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The Plastic Surgery Social Media Influencer: Ethical Considerations and a Literature Review.

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Published in 2019 at "Aesthetic surgery journal"

DOI: 10.1093/asj/sjz329

Abstract: BACKGROUND Social media use has become a relevant tool in plastic surgery. These platforms are utilized for many reasons, such as business promotion. Although beneficial, social media can cause ethical dilemmas if used incorrectly. OBJECTIVES… read more here.

Keywords: social media; surgery; plastic surgery; surgery social ... See more keywords
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How social media influencer’s event endorsement changes attitudes of followers: the moderating effect of followers’ gender

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Published in 2021 at "International Journal of Contemporary Hospitality Management"

DOI: 10.1108/ijchm-09-2020-0959

Abstract: Purpose This paper aims to study how a social media influencer (SMI) endorsement affects followers’ event attitude and behavioral intentions. More importantly, it comparatively examines the role of followers’ gender in event SMI marketing effectiveness.… read more here.

Keywords: followers gender; endorsement; social media; study ... See more keywords
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Digital Engagement on Social Media: How Food Image Content Influences Social Media and Influencer Marketing Outcomes

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Published in 2022 at "Journal of Interactive Marketing"

DOI: 10.1177/10949968221128556

Abstract: Social media is emerging as a powerful platform for marketing communications. More than half of the world's population, companies, influencers, and celebrities use social media platforms to promote a desired image and advertise ideas and… read more here.

Keywords: social media; marketing; food; media influencer ... See more keywords
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Social Media Influencer Viewing and Intentions to Change Appearance: A Large Scale Cross-Sectional Survey on Female Social Media Users in China

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Published in 2022 at "Frontiers in Psychology"

DOI: 10.3389/fpsyg.2022.846390

Abstract: Previous studies have reported that general or photo-specific social media use was associated with women’s body dissatisfaction and body image disturbance. The current study replicated and expanded upon these findings by identifying the positive association… read more here.

Keywords: viewing intentions; social media; change appearance; media influencer ... See more keywords