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Published in 2019 at "International Journal of Strategic Communication"
DOI: 10.1080/1553118x.2019.1620234
Abstract: ABSTRACT Strategic social media influencer communication has become a major topic in strategic communication. However, despite the growing relevance of this new strategic communication instrument, research has paid only limited attention to elaborating its basic…
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Keywords:
strategic communication;
communication;
media influencers;
social media ... See more keywords
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Published in 2019 at "Aesthetic surgery journal"
DOI: 10.1093/asj/sjz329
Abstract: BACKGROUND Social media use has become a relevant tool in plastic surgery. These platforms are utilized for many reasons, such as business promotion. Although beneficial, social media can cause ethical dilemmas if used incorrectly. OBJECTIVES…
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Keywords:
social media;
surgery;
plastic surgery;
surgery social ... See more keywords
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Published in 2021 at "International Journal of Contemporary Hospitality Management"
DOI: 10.1108/ijchm-09-2020-0959
Abstract: Purpose This paper aims to study how a social media influencer (SMI) endorsement affects followers’ event attitude and behavioral intentions. More importantly, it comparatively examines the role of followers’ gender in event SMI marketing effectiveness.…
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Keywords:
followers gender;
endorsement;
social media;
study ... See more keywords
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Published in 2022 at "Journal of Interactive Marketing"
DOI: 10.1177/10949968221128556
Abstract: Social media is emerging as a powerful platform for marketing communications. More than half of the world's population, companies, influencers, and celebrities use social media platforms to promote a desired image and advertise ideas and…
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Keywords:
social media;
marketing;
food;
media influencer ... See more keywords
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Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.846390
Abstract: Previous studies have reported that general or photo-specific social media use was associated with women’s body dissatisfaction and body image disturbance. The current study replicated and expanded upon these findings by identifying the positive association…
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Keywords:
viewing intentions;
social media;
change appearance;
media influencer ... See more keywords