How to quantify social media influencers: An empirical application at the Teatro alla Scala
Sign Up to like & getrecommendations! Published in 2019 at "Heliyon"
DOI: 10.1016/j.heliyon.2019.e01677
Abstract: A topic of primary importance for organizations is the ability to identify and appraise Social Media Influencers (SMIs), given their key role in affecting conversations and interactions on social media. According to the current research… read more here.
Keywords: social media; methodology; alla scala; media influencers ... See more keywords
Irresistible possibilities: Examining the uses and consequences of social media influencers for contemporary public relations
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DOI: 10.1016/j.pubrev.2020.101983
Abstract: Abstract The proliferation of social media technologies have seen public relations practitioners adapt their practices for the emergent digital media ecologies, with the growing phenomenon of social media influencers (SMIs) presenting new opportunities and challenges… read more here.
Keywords: social media; possibilities examining; irresistible possibilities; media influencers ... See more keywords
The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Marketing Theory and Practice"
DOI: 10.1080/10696679.2021.1935275
Abstract: We investigate the effects of social media influencers’ (SMIs) intimate self-disclosure (ISD) on consumers’ intent to purchase products from an endorsed brand through the underlying mechanisms of s... read more here.
Keywords: social media; influencers self; self disclosure; media influencers ... See more keywords
Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers
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DOI: 10.1080/1553118x.2019.1617716
Abstract: ABSTRACT Though organizations increasingly collaborate with social media influencers, such as bloggers and videobloggers, little is known as to how the contextual cues related to sponsored content affect the authenticity perception of the social media… read more here.
Keywords: authenticity perception; media influencers; social media; perception ... See more keywords
Social Media Influencers as a Crisis Risk in Strategic Communication: Impact of Indiscretions on Professional Endorsements
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DOI: 10.1080/1553118x.2019.1618305
Abstract: ABSTRACT Social media influencers (SMIs) are increasingly employed by organizations to amplify their strategic communication efforts. Yet, little is known about the impact an SMI’s personal indiscretion has on their endorsing organizations. This article examines… read more here.
Keywords: strategic communication; communication; media influencers; impact ... See more keywords
Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Strategic Communication"
DOI: 10.1080/1553118x.2019.1620234
Abstract: ABSTRACT Strategic social media influencer communication has become a major topic in strategic communication. However, despite the growing relevance of this new strategic communication instrument, research has paid only limited attention to elaborating its basic… read more here.
Keywords: strategic communication; communication; media influencers; social media ... See more keywords
#Botox 101: Subgroup Analysis of Twitter's Top 101 Neurotoxin Influencers
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DOI: 10.1097/dss.0000000000003192
Abstract: Supplemental Digital Content is Available in the Text. BACKGROUND Recent studies demonstrate that board-certified plastic surgeons and dermatologists are underrepresented in posting public-directed marketing content about botulinum toxin A on YouTube. However, educational content and… read more here.
Keywords: influencers botox; twitter top; influence; media influencers ... See more keywords
Perceived authenticity of social media influencers: scale development and validation
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DOI: 10.1108/jrim-12-2020-0253
Abstract: PurposePublic perceptions of the authenticity of social media influencers (SMIs) are a key driver of the latter's persuasiveness as brand endorsers. Despite its importance, no measurement scale currently exists for perceived authenticity of social media… read more here.
Keywords: social media; research; perceived authenticity; authenticity social ... See more keywords
Social media influencers, post-feminism and neoliberalism: How mum bloggers’ ‘playbour’ is reshaping public relations
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DOI: 10.1177/2046147x19846530
Abstract: The rise of blogging mothers as precariat workers conducting ‘playbour’, a combination of play and labour, and as subjects of neoliberalism, requires a re-examination of virtually mobile mothers and their role in 21st century society.… read more here.
Keywords: neoliberalism; influencers post; media influencers; social media ... See more keywords
The Impact of Social Media Influencers on Food Consumption in Saudi Arabia, a Cross-Sectional Web-Based Survey
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DOI: 10.2147/jmdh.s384523
Abstract: Background Previous studies investigating the impact of social media influencers on food consumption are limited. Therefore, this study explores the influence of social media on people’s health choices to understand the consequences of food consumption… read more here.
Keywords: food consumption; social media; study; media influencers ... See more keywords
Toward an Understanding of Parental Views and Actions on Social Media Influencers Targeted at Adolescents: The Roles of Parents’ Social Media Use and Empowerment
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DOI: 10.3389/fpsyg.2019.02664
Abstract: Recent studies suggest that adolescents are spending significant amounts of time on social media. Brands are taking advantage of this fact and actively using social media to reach adolescent consumers, primarily via social media influencers.… read more here.
Keywords: social media; media influencers; use social; parental views ... See more keywords