Social Media Marketing in Facial Plastic Surgery: What Has Worked?
Sign Up to like & getrecommendations! Published in 2019 at "Facial plastic surgery clinics of North America"
DOI: 10.1016/j.fsc.2019.04.002
Abstract: Social media is becoming one of the main avenues for direct consumer marketing. Patients use social media to find surgeons and to communicate about procedures, outcomes, and their experiences. A surgeon's social media presence can… read more here.
Keywords: media marketing; plastic surgery; social media; facial plastic ... See more keywords
A study on the effects of social media marketing activities on brand equity and customer response in the airline industry
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Air Transport Management"
DOI: 10.1016/j.jairtraman.2017.09.014
Abstract: This study analyzes the effects of social media marketing activities (SMMAs) on brand equity and customer response in the airline industry. A survey was conducted with a total of 302 passengers who used social media… read more here.
Keywords: social media; airline; brand; media marketing ... See more keywords
Social media marketing: Comparative effect of advertisement sources
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2017.11.001
Abstract: This study was conducted to conceptualise advertising value and consumer attitudes towards advertisements. The research was developed to reveal the effect of the source of advertisements on credibility perception through the theoretical framework of Ducoffe's… read more here.
Keywords: media marketing; social media; advertising value; value ... See more keywords
Going digital? The impact of social media marketing on retail website traffic, orders and sales
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2021.102501
Abstract: Abstract Given the rapid proliferation of digital technology, social media has become a key digital marketing strategy to promote business products, with the ultimate aim of maximising profits. Yet, empirical evidence on the impact of… read more here.
Keywords: website traffic; impact social; social media; media marketing ... See more keywords
Twitter data analytical methodology development for prediction of start-up firms’ social media marketing level
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DOI: 10.1016/j.techsoc.2020.101409
Abstract: Abstract Social media marketing is an essential and important tool for start-up firms, which can help start-up firms remedy the marketing limitations through ease and relatively low costs. Predicting start-up firms’ social media engagement level… read more here.
Keywords: firms social; methodology; media marketing; level ... See more keywords
Perfect social media image posts: symmetry and contrast influence consumer response
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DOI: 10.1108/ejm-09-2018-0629
Abstract: Purpose: Two studies investigate how different structural properties of images – symmetry (vertical and horizontal) and image contrast – affect social media marketing outcomes of consumer liking and engagement. Design/methodology/approach: In Study 1’s experiment, 361… read more here.
Keywords: response; media marketing; image contrast; social media ... See more keywords
Social Media Marketing and Brand Loyalty: The Role of Brand Trust
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Asian Finance, Economics and Business"
DOI: 10.13106/jafeb.2020.vol7.no12.951
Abstract: This study examines the relationship between social media marketing and brand loyalty through brand trust. Respondents were drawn from customers of McDonald’s, Malang City, East Java Province, Indonesia. For this study, 130 questionnaires were distributed… read more here.
Keywords: social media; brand trust; loyalty; brand ... See more keywords
Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach
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DOI: 10.1371/journal.pone.0264899
Abstract: Social media has changed the marketing phenomenon, as firms use social media to inform, impress, and retain the existing consumers. Social media marketing empowers business firms to generate perceived brand equity activities and build the… read more here.
Keywords: brand; media marketing; brand awareness; social media ... See more keywords
Social media marketing and business competitiveness: evidence from South African tourism SMMEs
Sign Up to like & getrecommendations! Published in 2017 at "Problems and perspectives in management"
DOI: 10.21511/ppm.15(2-2).2017.10
Abstract: The increasing prominence of social media marketing in advancing the global reach and visibility of products and services is ideal for the South African tourism industry, which depends on local and international visitors for leveraging… read more here.
Keywords: social media; business; competitiveness; media marketing ... See more keywords
Social media marketing, functional branding strategy and intentional branding
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DOI: 10.21511/ppm.16(3).2018.09
Abstract: It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and functional branding… read more here.
Keywords: social media; functional branding; branding; marketing strategies ... See more keywords
What Do We Know About Mobile Media and Marketing?
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Advertising Research"
DOI: 10.2501/jar-2017-032
Abstract: ![Figure][1] Everywhere we look, it is immediately obvious how much the mobile phone is an integral part of daily life. Yet, the medium is still relatively new to advertising research, particularly among academics who have… read more here.
Keywords: know mobile; mobile media; media marketing;