Articles with "media metrics" as a keyword



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Metrics in action: how social media metrics shape news production on Facebook

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Published in 2023 at "Journal of Communication"

DOI: 10.1093/joc/jqad012

Abstract: Social media metrics allow media outlets to get a granular, real-time understanding of audience preferences, and may therefore be used to decide what content to prioritize in the future. We test this mechanism in the… read more here.

Keywords: metrics action; social media; media outlets; news ... See more keywords