Influenced by Media Brands? A Conjoint Experiment on the Effect of Media Brands on Online Media Planners’ Decision-Making
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DOI: 10.1080/16522354.2021.1899741
Abstract: ABSTRACT Advertising revenues are a major source of income for media companies such as publishing houses. In the age of digitalisation, generating revenue in the online advertising market is an essential ingredient for future economic… read more here.
Keywords: media companies; advertising; media planners; online media ... See more keywords