Digital marketing of online food delivery services in a social media platform before and during COVID-19 pandemic in Brazil
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DOI: 10.1017/s1368980022002191
Abstract: Abstract Objective: To describe the promotion of food and beverage and marketing strategies used by online food delivery services (OFDS) in a social media platform before and during the pandemic in Brazil. Design: Publicly available… read more here.
Keywords: social media; media platform; marketing; marketing strategies ... See more keywords
Day-to-day routines of media platform use in the digital age: A structuration perspective
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DOI: 10.1080/03637751.2020.1758336
Abstract: ABSTRACT Using Giddens's structuration theory, this study examines how the routinized use of traditional and new media platforms differently align with the structures of everyday life. We analyzed data from a quantitative diary study in… read more here.
Keywords: platform use; media platform; structuration; day ... See more keywords
I “Like” It: The Effects of Social Media Platform and Message on Consumer Engagement Actions
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DOI: 10.1123/ijsc.2023-0125
Abstract: The academic literature reports mixed evidence on how social media platform and message impact consumer engagement. We investigated the effects of three platforms (Facebook, Instagram, and Twitter) and three message themes (sales, informational, and relationship… read more here.
Keywords: social media; media platform; message; engagement actions ... See more keywords
The Use of Social Media as a Platform in Education: Ramifications of COVID-19 in Iraq
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DOI: 10.36941/ajis-2021-0093
Abstract: Social media applications have become a vital tool for human daily communication and are widely used in the education process worldwide. Regardless of the use of social media by some instructors as a personal initiative,… read more here.
Keywords: using social; use social; iraq; social media ... See more keywords