The impact of media richness on consumer information search and choice
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DOI: 10.1016/j.jbusres.2018.02.003
Abstract: Abstract Consumers' make decisions based on information gathered from sources that vary in the richness of the medium. Some media are rich, and include video and audio components, while others are lean and consist solely… read more here.
Keywords: information search; consumer information; information; media richness ... See more keywords
The influence of perceived media richness of marketing channels on online channel usage
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DOI: 10.1108/bjm-04-2017-0127
Abstract: The purpose of this paper is to identify the differences in the perceived media richness of three marketing channels by different consumer generations as well as to indicate the importance of the perceived media richness… read more here.
Keywords: marketing channels; media richness; channel; marketing ... See more keywords
Communications between managers of manufacturing units of multinational corporations
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DOI: 10.1108/ijoa-12-2016-1097
Abstract: Purpose The paper identifies the factors that shape the intensity and perceived effectiveness of communications between heads of manufacturing units of multinational corporations (MNCs). Design/methodology/approach The paper is based on a survey of heads of… read more here.
Keywords: high media; manufacturing units; media richness; units multinational ... See more keywords
Leadership style effect on virtual team efficiency: trust, operational cohesion and media richness roles
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DOI: 10.1108/jmd-10-2018-0289
Abstract: PurposeThe purpose of this article is to explain the effect of leadership styles on a virtual team efficiency, assuming the existence of mediating variables (media richness) influencing this relationship.Design/methodology/approachThe data were collected within the framework… read more here.
Keywords: leadership; team; virtual team; media richness ... See more keywords
Media Richness and Continuance Intention to Online Learning Platforms: The Mediating Role of Social Presence and the Moderating Role of Need for Cognition
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DOI: 10.3389/fpsyg.2022.950501
Abstract: Continuance intention to online learning platforms has received increased attention in recent years, and media richness has been found to be an important antecedent influencing user retention. However, there is insufficient research on the mediating… read more here.
Keywords: role; media richness; continuance intention; social presence ... See more keywords
Technology-Enhanced Learning for Graduate Students: Exploring the Correlation of Media Richness and Creativity of Computer-Mediated Communication and Face-to-Face Communication
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DOI: 10.3390/app10051602
Abstract: The objective of the research was to explore and compare the differences in potential creative thinking that media richness had on learners in creativity training through two different types of communication formats; computer-mediated communication, and… read more here.
Keywords: communication; computer mediated; creativity; media richness ... See more keywords