Social Media as a Tool to Help Select Tourism Destinations: The Case of Malaysia
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DOI: 10.1080/10580530.2017.1330004
Abstract: ABSTRACT This study modeled use of social media as a tool to select tourism destinations. The findings revealed that perceived usefulness, perceived ease of use, perceived risk, and electronic word-of-mouth (e-WOM) directly influenced the attitude… read more here.
Keywords: social media; tourism; select tourism; media tool ... See more keywords