Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective
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DOI: 10.1007/s10796-017-9821-8
Abstract: Organisations are increasingly utilising social media to advertise to, and interact with, consumers. Sponsored advertisements embedded into targeted users’ social media feeds appear less invasive than standalone advertisements but, unlike organic postings, incur financial cost.… read more here.
Keywords: social media; uses gratifications; sponsored advertisements; media uses ... See more keywords
One Social Media, Distinct Habitus: Generation Z's Social Media Uses and Gratifications and the Moderation Effect of Economic Capital
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DOI: 10.3389/fpsyg.2022.939128
Abstract: This study aims at contributing to literature by investigating characteristics of Generation Z's social media uses and gratifications and the moderation effect of economic capital. Specifically, we employed online survey as the main research method… read more here.
Keywords: social media; generation social; generation; media uses ... See more keywords