Trust in social media brands and perceived media values: A survey study in China
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DOI: 10.1016/j.chb.2021.107024
Abstract: Abstract Chinese social media platforms such as WeChat, TikTok (Douyin in Chinese), and Weibo have become increasingly popular, attracting large amounts of loyal users in and outside of China. Borrowing theories on brand trust and… read more here.
Keywords: social media; trust social; media values; value ... See more keywords