Experience management as an innovative approach in emerging Mediterranean destinations
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DOI: 10.1016/j.jbusres.2018.11.037
Abstract: Abstract Recent experience-centric management theory stresses the quality of the interaction between the consumer and the company as the key contributor to the creation of value. The theory follows that understanding tourists' quality of service… read more here.
Keywords: management innovative; experience; emerging mediterranean; mediterranean destinations ... See more keywords