Strategic importance of after-sales measures for small and medium-sized medical technology companies in Germany: Empirical evidence
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DOI: 10.1080/20479700.2019.1640496
Abstract: ABSTRACT After-sales services form an important consideration for customers when buying a product, and play a major role for companies in the field of customer retention. With regard to the capital goods segment of the… read more here.
Keywords: sales services; importance; medium sized; medtech companies ... See more keywords