Megamarketing in The Post-Pandemic Era: Rebalancing Political and Social Power
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DOI: 10.1177/0276146721996433
Abstract: Amid globalization and digitalization, market access is relatively more difficult due to various obstacles caused by political and social forces. Large enterprises with limited control over regulation-making with values not in sync with the society… read more here.
Keywords: post pandemic; social power; megamarketing post; political social ... See more keywords