Diagnosing member-customer ostracism in co-operatives and counterpoising its relationship-poisoning effects
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DOI: 10.1108/ejm-11-2016-0634
Abstract: Purpose: This paper aims to examine a core member-customer threat in co-operatives (co-ops) by drawing from ostracism research, assessing co-op ostracism’s impact on critical membership and relational exchange outcomes and discussing why relationship marketing research… read more here.
Keywords: relationship; member customer; research; ostracism ... See more keywords