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Published in 2024 at "Journal of Consumer Behaviour"
DOI: 10.1002/cb.2306
Abstract: Multi‐method research was conducted in South Africa to explore the personal values that shape millennial men's clothing retail store choices when purchasing semi‐formal/smart workwear for themselves. The qualitative phase comprised in‐depth, personal interviews with 25…
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Keywords:
purchasing semi;
millennial men;
store;
men clothing ... See more keywords