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Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2020.102332
Abstract: Abstract This study examines how mannequins' physical conditions of display height and distance are related to consumers’ shopping motivations in generating mental simulation resulting in purchase intention. A 2 × 2 x 2 between-subjects lab experiment (n = 249)…
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Keywords:
display height;
physical conditions;
shopping motivation;
mental simulation ... See more keywords
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Published in 2020 at "Progress in Neuro-Psychopharmacology and Biological Psychiatry"
DOI: 10.1016/j.pnpbp.2019.109772
Abstract: BACKGROUND Long-term cigarette smoking induces sensitization of incentive salience and conditioning of contextual cues which involves brain function alteration across multiple regions. Understanding how nicotine affects hub-based functional connectivities involved in affective and cognitive function…
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Keywords:
connectivity;
cue;
smoking;
mental simulation ... See more keywords
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Published in 2017 at "Journal of the International Neuropsychological Society"
DOI: 10.1017/s1355617717000029
Abstract: Abstract Objectives: It is unclear whether the primary motor cortex (PMC) is involved in the mental simulation of movement [i.e., motor imagery (MI)]. The present study aimed to clarify PMC involvement using a highly novel…
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Keywords:
hand;
excitability;
motor;
mental simulation ... See more keywords
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Published in 2018 at "Cognitive Science"
DOI: 10.1111/cogs.12593
Abstract: Abstract Do we mentally simulate olfactory information? We investigated mental simulation of odors and sounds in two experiments. Participants retained a word while they smelled an odor or heard a sound, then rated odor/sound intensity…
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Keywords:
word;
match;
odor sound;
mental simulation ... See more keywords
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Published in 2023 at "Journal of Marketing"
DOI: 10.1177/00222429231181071
Abstract: Mental simulation is an important tool for managers who want consumers to imagine what life would be like if they engaged in positive consumption behaviors. However, research has found mixed effects of mental simulation on…
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Keywords:
positive consumption;
mental simulation;
analysis;
meta analysis ... See more keywords
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1
Published in 2022 at "Quarterly Journal of Experimental Psychology"
DOI: 10.1177/17470218221091096
Abstract: The main assumption underlying the present investigation is that action observation elicits a mandatory mental simulation representing the action forward in time. In Experiment 1, participants observed pairs of photos portraying the initial and the…
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Keywords:
photo;
evaluation;
task;
mental simulation ... See more keywords
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Published in 2022 at "PLoS ONE"
DOI: 10.1371/journal.pone.0269296
Abstract: Mental simulation practices, such as motor imagery, action observation, and guided imagery, have been an intervention of interest in neurological and musculoskeletal rehabilitation. Application of such practices to postoperative patients in orthopedics, particularly after total…
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Keywords:
total knee;
mental simulation;
simulation practices;
knee arthroplasty ... See more keywords