Responding to a Health Crisis on Facebook: The Effects of Response Timing and Message Appeal
Sign Up to like & getrecommendations! Published in 2020 at "Public Relations Review"
DOI: 10.1016/j.pubrev.2020.101909
Abstract: Abstract This study examined the effects of timing and message appeal of a crisis response on organizational perceptions and behavioral intentions on social media. Using a health crisis scenario, a 3 (one hour vs. one… read more here.
Keywords: health crisis; response; message appeal; timing message ... See more keywords
On the Influence of Message/Audience Specifics and Message Appeal Type on Message Empowerment: The Austrian Case of COVID-19 Health Risk Messages.
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DOI: 10.1080/10410236.2021.1913822
Abstract: A pandemic is a unique form of health crisis that requires intensive communicative efforts. In order to achieve positive health outcomes, messages need to be carefully designed. In this context, both message specifics and audience… read more here.
Keywords: message; message appeal; message empowerment; audience specifics ... See more keywords
Risk communication: The roles of message appeal and coping style
Sign Up to like & getrecommendations! Published in 2017 at "Social Behavior and Personality"
DOI: 10.2224/sbp.6327
Abstract: We examined the main effect of message appeal (emotional and logical) and coping style (monitors and blunters) and the interaction effect between the two on risk message processing outcomes. Participants were 74 U.S. undergraduate and… read more here.
Keywords: message appeal; risk; risk communication; coping style ... See more keywords