Beyond the Notion of Accessibility Bias: Message Content as the Common Source of Agenda-Setting and Priming Effects
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DOI: 10.1080/15205436.2019.1708403
Abstract: ABSTRACT This study examines the cognitive mechanisms behind agenda-setting and priming effects. Recent evidence suggessts that accessibility effects within network models of memory are not well suited to explain agenda-setting and priming effects. This article… read more here.
Keywords: message content; accessibility; agenda setting; setting priming ... See more keywords
Motivating environmental volunteerism in universities: affective versus cognitive frames for delivering self- and environment benefits
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DOI: 10.1108/ijshe-02-2025-0109
Abstract: This study explores communication strategies designed to encourage college students to engage in environmental volunteer programs. By examining the interaction effects between message content (self-benefits vs environmental benefits) and message frames (cognitive vs affective), this… read more here.
Keywords: message; role; willingness; volunteerism ... See more keywords