On the Influence of Message/Audience Specifics and Message Appeal Type on Message Empowerment: The Austrian Case of COVID-19 Health Risk Messages.
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DOI: 10.1080/10410236.2021.1913822
Abstract: A pandemic is a unique form of health crisis that requires intensive communicative efforts. In order to achieve positive health outcomes, messages need to be carefully designed. In this context, both message specifics and audience… read more here.
Keywords: message; message appeal; message empowerment; audience specifics ... See more keywords