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   Articles with "message framing" as a keyword



To frame or not to frame? Effects of message framing and risk priming on mouth rinse use and intention in an adult population-based sample

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recommendations! Published in 2018 at "Journal of Behavioral Medicine"

DOI: 10.1007/s10865-018-9972-1

Abstract: Good dental hygiene is key to public health. To promote dental hygiene behaviours, persuasive messages are key. Message framing is a popular theory that has seen mixed evidence. In this web-based experimental study, interaction effects… read more here.

Keywords: risk; message; mouth rinse; message framing ... See more keywords
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Message framing, environmental behaviour and support for carbon capture and storage in Australia

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recommendations! Published in 2021 at "Energy research and social science"

DOI: 10.1016/j.erss.2021.101931

Abstract: Abstract In Australia, the polarised debate over the pace and scale of change necessary to mitigate climate change has been exacerbated by inconsistent federal government policies which are seen to hinder the transition to a… read more here.

Keywords: energy technologies; framing environmental; message framing; energy ... See more keywords

Consumer willingness to pay for food safety interventions: The role of message framing and issue involvement

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recommendations! Published in 2019 at "Food Policy"

DOI: 10.1016/j.foodpol.2019.05.009

Abstract: The study examines the impact of gain and loss message framing and issue involvement elicitation on consumer willingness to pay (WTP) for two food safety enhancing technologies; cattle vaccines against E. coli and direct-fed microbials.… read more here.

Keywords: consumer; message framing; issue involvement; food ... See more keywords

The effects of political ideology and message framing on counterfeiting: The mediating role of emotions

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recommendations! Published in 2019 at "Journal of Business Research"

DOI: 10.1016/j.jbusres.2019.02.059

Abstract: Prior research has mostly examined the antecedents and impacts of purchasing counterfeits. However, there is little understanding of how marketers can mitigate this potential issue. The current research examines how gain versus loss message framing… read more here.

Keywords: anti counterfeit; political ideology; message framing; ideology ... See more keywords
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Trains and Twitter: Firm generated content, consumer relationship management and message framing

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recommendations! Published in 2018 at "Transportation Research Part A: Policy and Practice"

DOI: 10.1016/j.tra.2018.04.026

Abstract: Abstract In this paper, we examine the impact of Twitter content on users’ train journeys and how train providers’ message framing moderates these relationships. Framing regards the way in which messages are worded concerning a… read more here.

Keywords: consumer relationship; relationship management; consumer; message framing ... See more keywords

Physical Activity Message Framing and Ethnicity Before and During COVID-19.

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recommendations! Published in 2022 at "Health communication"

DOI: 10.1080/10410236.2022.2074344

Abstract: People of Black ethnicities are well known to be disproportionately burdened by coronavirus and have poorer health outcomes. Public health messages encouraged physical activity during the pandemic as it is evidenced to positively affect the… read more here.

Keywords: health; activity motivation; physical activity; message framing ... See more keywords
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Temporal Distance, Message Framing, and Consideration of Future Consequences: Parents’ Willingness to Vaccinate Children Aged 5–11 Against COVID-19

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recommendations! Published in 2024 at "Health Communication"

DOI: 10.1080/10410236.2024.2331998

Abstract: ABSTRACT Based on the construal level theory (CLT), this experiment employed a 2 (message framing: gain vs. loss) × 2 (temporal framing: proximal vs. distal) × 2 (consideration of future consequences: low vs. high) between-subjects factorial design. Parents (N = 409)… read more here.

Keywords: consideration future; future; message framing; future consequences ... See more keywords

Optimizing Brand Perceptions by Aligning Corporate Communication Strategy with Message Framing Strategy in CSR Messages

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recommendations! Published in 2025 at "Journal of Promotion Management"

DOI: 10.1080/10496491.2025.2484713

Abstract: Abstract Extant experimental research in corporate social responsibility (CSR) separately has examined the effects of message framing (operationalized in numerous ways) and the effects of corporate communication strategy, which can emphasize either a corporation’s ability… read more here.

Keywords: message; message framing; brand; csr ... See more keywords
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The efficacy of message frames on recreational boaters’ aquatic invasive species mitigation behavioral intentions

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recommendations! Published in 2018 at "Human Dimensions of Wildlife"

DOI: 10.1080/10871209.2018.1434705

Abstract: ABSTRACT Aquatic invasive species (AIS) management often requires a human-centered focus that entails communicating with resource-users about needed mitigation behaviors. Messaging is a common communication practice to this end, and evaluating how messaging influences user… read more here.

Keywords: message framing; message; invasive species; mitigation behavioral ... See more keywords

Consumers’ responses to invitations to write online reviews

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recommendations! Published in 2019 at "International Journal of Contemporary Hospitality Management"

DOI: 10.1108/ijchm-01-2018-0022

Abstract: PurposeThe main purpose of the current research is to investigate the effectiveness of messages sent out by firms inviting customers to write online reviews. The joint effect of message framing, power and individuals’ need for… read more here.

Keywords: online reviews; high low; power; message framing ... See more keywords
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Make me happy, make it credible – the effect of CSR message framing on online brand engagement

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recommendations! Published in 2023 at "Management Decision"

DOI: 10.1108/md-01-2023-0049

Abstract: PurposeThe objective of this study is to investigate the differential impact of gain versus loss message framing on the effectiveness of corporate social responsibility (CSR) communications in eliciting online brand engagement within the hospitality industry.… read more here.

Keywords: brand; online brand; brand engagement; message framing ... See more keywords