Articles with "message influencer" as a keyword



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Influencer Marketing Effectiveness

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Published in 2022 at "Journal of Marketing"

DOI: 10.1177/00222429221102889

Abstract: Influencer marketing initiatives require firms to select and incentivize online influencers to engage their followers on social media in an attempt to promote the firms’ offerings. However, limited research considers the costs of influencer marketing… read more here.

Keywords: influencer marketing; influencer; message influencer; marketing effectiveness ... See more keywords