When Is Congruency Helpful? Interactive Effects of Frame, Motivational Orientation, and Perceived Message Quality on Fruit and Vegetable Consumption
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DOI: 10.1080/10810730.2017.1382614
Abstract: Health messages framed to be congruent with people’s motivational orientation have been shown to be generally effective in promoting health behavior change, but some inconsistencies have been found. This study tested whether the perceived quality… read more here.
Keywords: quality; congruency; message; perceived message ... See more keywords