Message Sidedness in Health Claims: Roles of Mood State, Product Involvement, and Self-Rated Health Status
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DOI: 10.3389/fnut.2021.729370
Abstract: Most of the previous studies with respect to message sidedness mainly focus on the effect of message sidedness in advertising on behavior of consumers and it is unknown how consumers respond to different message sidedness… read more here.
Keywords: product; health; message; message sidedness ... See more keywords