Articles with "message strategies" as a keyword



One HPV Vaccination Message Does Not Fit All: Differences Between Young Adults Deciding to Be Vaccinated and Parents Deciding for Their Children

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Published in 2024 at "Health Communication"

DOI: 10.1080/10410236.2024.2417115

Abstract: ABSTRACT Despite decades of research on HPV vaccination, the U.S. has still not achieved optimal vaccination rates. This study investigated two different message strategies (agency assignment and deviance regulation marking) for encouraging HPV vaccination in… read more here.

Keywords: young adults; message strategies; vaccination; hpv vaccination ... See more keywords

Share, Comment, and Like on Facebook and Message Strategies of Non-Governmental organizations

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Published in 2022 at "SAGE Open"

DOI: 10.1177/21582440221079876

Abstract: The scope of this study is to examine the relationship between message strategies and stakeholders’ responses on Facebook. Data on 20 non-governmental organizations’ Facebook pages was collected by simple random sampling to examine their communication… read more here.

Keywords: comment like; governmental organizations; share comment; message strategies ... See more keywords