Reliable, valid and efficient evaluation of media messages
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DOI: 10.1108/jcom-12-2018-0132
Abstract: Purpose In the field of public relations and communication management, message evaluation has been one of the starting points for evaluation and measurement research at least since the 1970s. Reliable and valid message evaluation has… read more here.
Keywords: research; message; communication; evaluation ... See more keywords
Development and Application of an Interdisciplinary Rapid Message Testing Model for COVID-19 in North Carolina
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DOI: 10.1177/00333549211018676
Abstract: Introduction From the onset of the COVID-19 pandemic, public health officials have sought to develop evidence-based messages to reduce COVID-19 transmission by communicating key information to media outlets and the public. We describe the development… read more here.
Keywords: rapid message; message; north carolina; health ... See more keywords