Does messaging matter? Investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Marketing Communications"
DOI: 10.1080/13527266.2019.1620838
Abstract: ABSTRACT Messaging and media stories can influence several aspects of consumer perceptions and behaviors. We experimentally investigated how exposure to various mediated messages and headlines influenced perceptions of favorite and rival brands. Using the sport… read more here.
Keywords: messaging matter; team; story; investigating influence ... See more keywords