Destination personality: how to make the metaphor simpler?
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DOI: 10.1080/13032917.2019.1588758
Abstract: ABSTRACT A well-established destination personality facilitates differentiation of destinations and helps to create emotional loyalty and increase repeat visitors. Although destination personality and brand marketing have become increasingly important, there is still a lack of… read more here.
Keywords: destination; personality make; destination personality; metaphor simpler ... See more keywords