METAPHORIZATION IN TOURISM DISCOURSE: FROM THE LANGUAGE OF GUIDEBOOKS TO CONCEPTUAL MODELS IN THE GLOBAL DEVELOPMENT OF THE TOURISM INDUSTRY
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DOI: 10.30892/gtg.61333-1543
Abstract: This article investigates the pivotal role of metaphor as a cognitive and linguistic mechanism in shaping the specialized vocabulary of the tourism industry. Drawing on the conceptual metaphor theory developed by George Lakoff and Mark… read more here.
Keywords: metaphorization tourism; tourism; language; tourism discourse ... See more keywords