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Published in 2025 at "Journal of Consumer Behaviour"
DOI: 10.1002/cb.70036
Abstract: Researchers have associated a dark side with metaverse adoption, suggesting that metaverse use may hurt the natural environment, society, and users' health. This study proposes a framework to measure the users' perceptions about the negative…
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Keywords:
adoption;
negative perceptions;
metaverse adoption;
socio environmentally ... See more keywords
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Published in 2024 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-01-2024-0051
Abstract: Purpose The purpose of this study is to investigate the antecedents of metaverse adoption intention amongst Muslim students by expanding the technology acceptance model (TAM) to incorporate factors viz. perceived cyber risk (PCR), perceived enjoyment…
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Keywords:
adoption;
adoption intentions;
metaverse adoption;
amongst muslim ... See more keywords
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Published in 2025 at "SAGE Open"
DOI: 10.1177/21582440251363668
Abstract: In the virtual realm, also referred to as the metaverse, users generally communicate using avatars. This metaverse is viewed as a prospective tool in different industry types, and in this regard, researchers have examined its…
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Keywords:
education;
metaverse adoption;
model;
metaverse ... See more keywords
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Published in 2024 at "Uncertain Supply Chain Management"
DOI: 10.5267/j.uscm.2023.12.017
Abstract: In the rapidly evolving landscape of supply chain management, the advent of the metaverse presents a novel frontier with significant potential for enhancing operational effectiveness and excellence. This study aims to examine the effect of…
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Keywords:
metaverse adoption;
supply;
supply chain;