Metaverse E‐Commerce: Path From Hype to Reality
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DOI: 10.1002/tie.70054
Abstract: As digital landscapes evolve from Web 3.0 to immersive metaverse platforms, a transformative impact is being felt across sectors, particularly in e‐commerce. The Metaverse combines virtual and physical retail experiences, creating an environment where customers… read more here.
Keywords: commerce path; commerce; sub criteria; metaverse commerce ... See more keywords
Antecedents of consumers’ purchase intention in metaverse commerce: a technology affordance perspective
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DOI: 10.1108/jeim-02-2025-0108
Abstract: Despite metaverse technology having attracted increasing attention from scholars, there are still limited studies that empirically examine the salient antecedents of purchase intention in metaverse commerce. According to the S-O-R framework and technology affordance theory,… read more here.
Keywords: technology; metaverse commerce; purchase intention; affordance ... See more keywords
Intelligent Group Recommendations for Metaverse E-commerce Platforms for Enhanced Retail and Consumer Experiences
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DOI: 10.1109/tce.2025.3608286
Abstract: The advent of immersive social platforms introduces new challenges and opportunities for computational modeling of group dynamics and personalization of metaverse commerce. This research proposes an intelligent group recommender system (GRS) algorithm that analyze collective… read more here.
Keywords: commerce platforms; consumer; group; commerce ... See more keywords