The metaverse experience: A scale development study
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DOI: 10.1002/cb.2396
Abstract: Understanding the metaverse experience (MEX) is paramount to allow companies to exploit its potential and to align with consumers' expectations. Accordingly, this paper develops a scale to identify the main dimensions that define the MEX… read more here.
Keywords: metaverse experience; scale development; experience scale; experience ... See more keywords
The metaverse experience in luxury brands
Sign Up to like & getrecommendations! Published in 2023 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-09-2022-0752
Abstract: PurposeThe purpose of this study is to develop the scale of the metaverse experience and examine the effect of the metaverse experience on consumer happiness in luxury brands.Design/methodology/approachA survey was distributed to metaverse users from… read more here.
Keywords: metaverse experience; luxury brands; experience; consumer ... See more keywords