Discover Micro-Influencers for Brands via Better Understanding
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DOI: 10.1109/tmm.2021.3087038
Abstract: With the rapid development of the influencer marketing industry in recent years, the cooperation between brands and micro-influencers on marketing has achieved much attention. As a key sub-task of influencer marketing, micro-influencer recommendation is gaining… read more here.
Keywords: micro influencers; influencer marketing; influencer; micro influencer ... See more keywords