Discover Micro-Influencers for Brands via Better Understanding
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DOI: 10.1109/tmm.2021.3087038
Abstract: With the rapid development of the influencer marketing industry in recent years, the cooperation between brands and micro-influencers on marketing has achieved much attention. As a key sub-task of influencer marketing, micro-influencer recommendation is gaining… read more here.
Keywords: micro influencers; influencer marketing; influencer; micro influencer ... See more keywords
Diaspora micro-influencers and COVID-19 communication on social media: The case of Chinese-speaking YouTube vloggers
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DOI: 10.1515/multi-2020-0099
Abstract: Abstract Diaspora vloggers–migrants who produce video blogs in the language of their home countries for a transnational diaspora community–have been a largely overlooked group in the studies of social media. This paper focuses on the… read more here.
Keywords: social media; chinese speaking; micro influencers; diaspora ... See more keywords