Exploring the Online Micro-targeting Practices of Small, Medium, and Large Businesses
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DOI: 10.1145/3555103
Abstract: Facebook and other advertising platforms exploit users' data for marketing purposes by allowing advertisers to select specific users and target them with well-crafted messages (the practice is being called micro-targeting). However, advertisers such as Cambridge… read more here.
Keywords: driven micro; exploring online; small medium; micro targeting ... See more keywords